Geneva team - Celebrating our 10 years


It was back in March 2006 that the founders of Generation Alfa S.A. set out to establish a reputable boutique Wealth Management firm that offers a personalized, open architecture service to its clients. Since then, the Company added corporate advisory to its offering, and expanded geographically to be present in two additional world leading financial hubs, London and Dubai.

As the Generation Alfa team pursues its passion to being the primary and dedicated financial advisor to its clients, it remains, more than ever, committed to being an independent boutique firm and to keeping its clients' interests at the forefront of its mission.

"Our Clients' satisfaction is what has been driving our energy and passion during these last 10 years. Comfort of mind is the main objective that we strive to achieve for our clients which encompasses providing them with expert advise and being part of their growth story" Imad Alfadel– Group Vice Chairman.

"there is no better satisfaction than to be still speaking to our clients from 10 years ago and to be still serving their financial needs. We have built a strong reputation throughout these last 10 years and look to further cement our presence in the industry while keeping our boutique personalized culture" Mirko Visco - Managing Director.